Tighten README for the sloppy reader

Tighten README for the sloppy reader

Tighten README for the sloppy reader

Fixing heads

tigheten markdown

tighten markdown

tighten markdown

tinker with headings

tinker with wording

fixing period spacing

moving the any dir stuff into the feature section

tweak overview

tweak overview

fixed option too

fix break:

1 files changed, 47 insertions, 61 deletions

diff --git a/README.md b/README.md
index d36b5cb94..6c1ab9cfe 100644
--- a/README.md
+++ b/README.md
@@ -1,92 +1,79 @@
 # Hugo
-A Fast and Flexible Static Site Generator built with love by [spf13](http://spf13.com/)
-and [friends](https://github.com/spf13/hugo/graphs/contributors) in Go.
+A Fast and Flexible Static Site Generator built with love by [spf13](http://spf13.com/) and [friends](https://github.com/spf13/hugo/graphs/contributors) in Go.
 
-[![Build Status](https://travis-ci.org/spf13/hugo.png)](https://travis-ci.org/spf13/hugo)
-[![wercker status](https://app.wercker.com/status/1a0de7d703ce3b80527f00f675e1eb32 "wercker status")](https://app.wercker.com/project/bykey/1a0de7d703ce3b80527f00f675e1eb32)
-[![Build status](https://ci.appveyor.com/api/projects/status/n2mo912b8s2505e8/branch/master?svg=true)](https://ci.appveyor.com/project/spf13/hugo/branch/master)
+[![Build Status](https://travis-ci.org/spf13/hugo.png)](https://travis-ci.org/spf13/hugo) [![wercker status](https://app.wercker.com/status/1a0de7d703ce3b80527f00f675e1eb32 "wercker status")](https://app.wercker.com/project/bykey/1a0de7d703ce3b80527f00f675e1eb32) [![Build status](https://ci.appveyor.com/api/projects/status/n2mo912b8s2505e8/branch/master?svg=true)](https://ci.appveyor.com/project/spf13/hugo/branch/master)
 
 ## Overview
 
-Hugo is a static site generator written in Go. It is optimized for
-speed, easy use and configurability. Hugo takes a directory with content and
-templates and renders them into a full HTML website.
+Hugo is a static site generator written in Go. It is optimized for speed, easy use and configurability. Hugo takes a directory with content and templates and renders them into a full HTML website.
 
-Hugo makes use of Markdown files with front matter for meta data.
+Hugo relies on Markdown files with front matter for meta data. And you can run Hugo from any directory. This works well for shared hosts and other systems where you don't have a privileged account.
 
-A typical website of moderate size can be
-rendered in a fraction of a second. A good rule of thumb is that Hugo
-takes around 1 millisecond for each piece of content.
+Hugo renders a typical website of moderate size in a fraction of a second. A good rule of thumb is that each piece of content renders in around 1 millisecond.
 
-It is written to work well with any
-kind of website including blogs, tumbles and docs.
+Hugo is meant to work well for any kind of website including blogs, tumbles and docs.
 
-**Complete documentation is available at [Hugo Documentation](http://gohugo.io/).**
-
-# Getting Started
-
-## Installing Hugo
+#### Supported Architectures
 
-Hugo is written in Go with support for Windows, Linux, FreeBSD and OS X.
+Currently Hugo exists for Windows, Linux, FreeBSD and OS X for x64 and i386 architectures.
 
-The latest release can be found at [Hugo Releases](https://github.com/spf13/hugo/releases).
-We currently build for Windows, Linux, FreeBSD and OS X for x64
-and i386 architectures.
+**Complete documentation is available at [Hugo Documentation](http://gohugo.io/).**
 
-### Installing Hugo (binary)
+## Choose How to Install
 
-Installation is very easy. Simply download the appropriate version for your
-platform from [Hugo Releases](https://github.com/spf13/hugo/releases).
-Once downloaded, it can be run from anywhere. You don't need to install
-it into a global location. This works well for shared hosts and other systems
-where you don't have a privileged account.
+If you want to use Hugo as your site generator, simply install the Hugo binaries. The Hugo binaries have no external dependencies.
 
-Ideally, you should install it somewhere in your path for easy use. `/usr/local/bin`
-is the most probable location.
+To contribute to the Hugo source code or documentation, you should fork the Hugo GitHub project and clone it to your local machine.
 
-*The Hugo executable has no external dependencies.*
+Finally, you can install the Hugo source code with `go`, build the binaries yourself, and run Hugo that way. Building the binaries is an easy task for an experienced `go` getter.
 
-### Installing from source
+### Install Hugo as Your Site Generator (Binary Install)
+Use the [installation instructions in the Hugo documentation](http://gohugo.io/overview/installing/).
 
-#### Dependencies
+### Clone the Hugo Project (Contributor)
+1. Make sure your local environment has the following software installed:
+    * Git
+    * Go 1.3+ (Go 1.4+ on Windows, see Go [Issue #8090](https://code.google.com/p/go/issues/detail?id=8090))
+    * Mercurial
+    * Bazaar
+2. Fork the Hugo project on Github.
+3. Clone your fork.
 
-* Git
-* Go 1.3+ (Go 1.4+ on Windows, see Go [Issue #8090](https://code.google.com/p/go/issues/detail?id=8090))
-* Mercurial
-* Bazaar
+	`git clone https://github.com/YOURNAME/hugo`
+4. Change into the `hugo` directory.
 
-#### Clone locally (for contributors):
+	`cd hugo`
+5. Install the Hugo project’s package dependencies.
 
-    git clone https://github.com/spf13/hugo
-    cd hugo
-    go get
+	`go get`
+6. Use a symbolic link to add Hugo to your `$GOPATH`.
 
-Because Go expects all of your libraries to be found in either `$GOROOT` or `$GOPATH`,
-it's helpful to symlink the project to one of the following paths:
+	`ln -s /path/to/your/hugo $GOPATH/src/github.com/spf13/hugo`
 
- * `ln -s /path/to/your/hugo $GOPATH/src/github.com/spf13/hugo`
- * `ln -s /path/to/your/hugo $GOROOT/src/pkg/github.com/spf13/hugo`
+	Go expects all of your libraries to be found in`$GOPATH`.
 
-#### Get directly from GitHub:
+### Build and Install the Binaries from Source (Advanced Install)
 
-If you only want to build from source, it's even easier:
+Add Hugo and its package dependencies to your go `src` directory.
 
     go get -v github.com/spf13/hugo
 
-Once completed, your may find your new `hugo` (or `hugo.exe`) executable
-sitting inside `$GOPATH/bin/`.
+Once the `get` completes, you should find your new `hugo` (or `hugo.exe`) executable sitting inside `$GOPATH/bin/`.
 
-You may also run `go get` with the `-u` option to update Hugo’s dependencies:
+To update Hugo’s dependencies, use `go get` with the `-u` option.
 
     go get -u -v github.com/spf13/hugo
 
-#### Building Hugo
+## Contributing Code
+Contributors should build Hugo and test their changes before submitting a code change.
+
+### Building Hugo with Your Changes
 
     cd /path/to/hugo
     go build -o hugo main.go
     mv hugo /usr/local/bin/
 
-##### Adding compile information to Hugo
+### Adding compile information to Hugo
 
 When Hugo is built using the above steps, the `version` sub-command will include the `mdate` of the Hugo executable, similar to the following:
 
@@ -102,7 +89,7 @@ This will result in `hugo version` output that looks similar to:
 
     Hugo Static Site Generator v0.13-DEV-8042E77 buildDate: 2014-12-25T03:25:57-07:00
 
-The format of the date is configurable via the `Params.DateFormat` setting.  `DateFormat` is a string value representing the Go time layout that should be used to format the date output. If `Params.DateFormat` is not set, `time.RFC3339` will be used as the default format. See Go's ["time" package documentation](http://golang.org/pkg/time/#pkg-constants) for more information.
+The format of the date is configurable via the `Params.DateFormat` setting. `DateFormat` is a string value representing the Go time layout that should be used to format the date output. If `Params.DateFormat` is not set, `time.RFC3339` will be used as the default format. See Go's ["time" package documentation](http://golang.org/pkg/time/#pkg-constants) for more information.
 
 Configuration setting using config.yaml as example:
 
@@ -114,22 +101,21 @@ Will result in:
     Hugo Static Site Generator v0.13-DEV buildDate: 2014-10-16
     Hugo Static Site Generator v0.13-DEV-24BBFE7 buildDate: 2014-10-16
 
-#### Running Hugo
+### Running Hugo
 
     cd /path/to/hugo
     go install github.com/spf13/hugo/hugolib
     go run main.go
 
-#### Contribution Guidelines
+## Contribution Guidelines
 
-We welcome your contributions.  To make the process as seamless as possible, we ask for the following:
+We welcome your contributions. To make the process as seamless as possible, we ask for the following:
 
-* Go ahead and fork the project and make your changes.  We encourage pull requests to discuss code changes.
+* Go ahead and fork the project and make your changes. We encourage pull requests to discuss code changes.
 * When you're ready to create a pull request, be sure to:
-     * Have test cases for the new code.  If you have questions about how to do it, please ask in your pull request.
+     * Have test cases for the new code. If you have questions about how to do it, please ask in your pull request.
      * Run `go fmt`
-     * Squash your commits into a single commit.  `git rebase -i`.  It's okay to force update your pull request.  
-     * Make sure `go test ./...` passes, and `go build` completes.  Our Travis CI loop will catch most things that are missing.  The exception: Windows.  We run on Windows from time to time, but if you have access, please check on a Windows machine too.
+     * Squash your commits into a single commit. `git rebase -i`. It's okay to force update your pull request.     * Make sure `go test ./...` passes, and `go build` completes. Our Travis CI loop will catch most things that are missing. The exception: Windows. We run on Windows from time to time, but if you have access, please check on a Windows machine too.
 
 **Complete documentation is available at [Hugo Documentation](http://gohugo.io/).**